Consumer Electronic
MUJI - Pet Feeder
About
MUJI – Pet is a new product series centered around seamless pet and household co-living. This collection embodies MUJI’s signature minimalistic design language, offering clean, modern, and nature-inspired household electronics. The feeder is thoughtfully designed to be pet-friendly, blending effortlessly into your home environment, and enhancing both functionality and aesthetics for harmonious living with pets.
Project Name
MUJI - Pet Feeder
Category
Consumer Electronic
,
Pet
Year
2024
86,900,000
Families & Homes Own A Pet.
As of 2024, 66% of U.S. households (86.9 million homes) own a pet. 1/3 of them own more than one pet.
About MUJI
MUJI is a Japanese Lifestyle retail brand known for its minimalist and no-brand philosophy established in 1980. Provide wide range of living products and electronics.
Why MUJI ?
MUJI have wide range of products for home furnishing, to daily products, home electronics and apparel. Strong and loyal customer base.
Why Not Pet?
Matching with the growing population of pet owner, provide MUJI experience for this new user group.
Design Brief
A automatic pet food / water dispenser that provide multiple food options for your pet to reduce food waste.
Unique Design
A different design and style that is differentiate from the current feeder products.
Flexibility
Diversify food option that gives the customer and their pet freedom of choice.
Sustainability
Taking environment into consideration, reduce food waste
Unique Selling Point - USP
Design Direction
Primary Form
Smooth Transition
Organized
Buffet Like Eating Experience
Multiple container provide you the chance to build your cat a diet. Create multiple food variety and stimulation for your cat to reduct the chance of getting bored with the same food.
Reduce The Waste Of Food
Select different food to mix and match their next meal.
Give them a treat for finishing up the food? No problem!
Fresh Water 24/7
Circulate the used water and maintain the freshness, encourage your cat to drink more water.
Realtime Video With Your Pet
Hight definition camera make sure you can see your cat eating and playing around the room.
Always Stay Connect
Charging for 24/7 constant power.
Built in emergency battery, don’t worry about losing connection with your pet buddy when there is an accident.
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