Samsung
Samsung
Client
Samsung
Services
Consumer Electronic
Wearable Design
Visualization
Year
2024
Credits
Tommy X. / Matt D.
* To connect Samsung with Gen Z, this project proposes *Eclipse*, a collaboration with Oakley rooted in EDM culture. The product is a watch-and-glasses duo that uses biometric feedback and AI to project generative art, turning the dance floor into a personal, reactive visual experience.
The brief was clear:
How to create a product that authentically resonates Gen Z and Alpha?
The brief was clear:
How to create a product that authentically resonates Gen Z and Alpha?
EDM / RAVE
EDM / RAVE
EDM / RAVE
The subculture that represents expression, emotions, that is a safe haven for self-expression and provide immersive experience.
The subculture that represents expression, emotions, that is a safe haven for self-expression and provide immersive experience.
The subculture that represents expression, emotions, that is a safe haven for self-expression and provide immersive experience.
The shade is a statement piece that represent this culture. And for which brand strongly resonate with sunglasses?
The shade is a statement piece that represent this culture. And for which brand strongly resonate with sunglasses?
The shade is a statement piece that represent this culture. And for which brand strongly resonate with sunglasses?
Oakley never played by the rules—it wrote its own. That disruptive DNA is why it's been adopted by generation after generation of subcultures as a badge of individuality.
Oakley never played by the rules—it wrote its own. That disruptive DNA is why it's been adopted by generation after generation of subcultures as a badge of individuality.
Oakley never played by the rules—it wrote its own. That disruptive DNA is why it's been adopted by generation after generation of subcultures as a badge of individuality.
This is where the magic happens. Oakley brings the cultural relevance and expressive DNA. Samsung provides the technological power. At their intersection, a new category is born *Expressive Innovation.*
This is where the magic happens. Oakley brings the cultural relevance and expressive DNA. Samsung provides the technological power. At their intersection, a new category is born *Expressive Innovation.*
This is where the magic happens. Oakley brings the cultural relevance and expressive DNA. Samsung provides the technological power. At their intersection, a new category is born *Expressive Innovation.*
A Second Layer of Sensuality
A Second Layer of Sensuality
By creating an additional sensory layer in front of you *Eclipse enhance this unique experience
By creating an additional sensory layer in front of you *Eclipse enhance this unique experience
Sight + Sound
Eclipse Thumps
Feeling
Eclipse Watch
Immersing through sight by taking live feedback of galaxy AI to create adaptive visuals
Immersing through sight by taking live feedback of galaxy AI to create adaptive visuals
Using the bones in your skull to transmit sound directly into your eardrum.
Using the bones in your skull to transmit sound directly into your eardrum.
The Hidden *Brain
The Hidden *Brain
By transferring the calculation & hard work away from the limited eyewear section, a watch come into the play
By transferring the calculation & hard work away from the limited eyewear section, a watch come into the play
Spacial Sound Detecting
Spacial Sound Detecting
Spacial Sound Detecting
Retrieving spacial sound from all angle
Retrieving spacial sound from all angle
Retrieving spacial sound from all angle
Biometric Sensing
Biometric Sensing
Biometric Sensing
Collecting heart rate and body temperature data
Collecting heart rate and body temperature data
Collecting heart rate and body temperature data
Galaxy AI Generative
Galaxy AI Generative
Spacial Sound
Spacial Sound
Spacial Sound
Visual motion sync with detected sound
Visual motion sync with detected sound
Visual motion sync with detected sound
BPR & Body Temperature
BPR & Body Temperature
BPR & Body Temperature
Generative mood visual based on the BPR & body temperature input
Generative mood visual based on the BPR & body temperature input
Generative mood visual based on the BPR & body temperature input
Magnetic Attach
Magnetic Attach
Magnetic Attach
Clean and unified create less distraction
Clean and unified create less distraction
Clean and unified create less distraction
Interactive Bezel
Interactive Bezel
Interactive Bezel
Precise control over the watch
Precise control over the watch
Precise control over the watch
END.
END.
By creating a new enhanced immersive EDM experience, Samsung will create a experience with expressive innovation for Gen-Z/A.
By creating a new enhanced immersive EDM experience, Samsung will create a experience with expressive innovation for Gen-Z/A.
